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Stoke Town Centre
We were commissioned in April 2007 to prepare a master plan and planning application for the redevelopment of the Spode pottery site in Stoke Town Centre. Linked with adjacent land in the ownership of the Local Authority, this created a potential site area of approx. 10 acres.
The site offered a fantastic opportunity to strengthen the Town Centre through a retailed mixed use regeneration scheme, building on the heritage of the key Spode listed buildings.
Located in the heart of the Town Centre, the site is surrounded by the Town Hall and Civic Centre as well as the Minster Church of St. Peters.
Within the master plan that evolved, the key urban design principles were to extend the existing shopping street, Campbell Place, through the scheme to link with the Town Hall and the Minster beyond. This naturally created a scheme which unlocked 4 easily distinguishable quarters, each with a different character and identity. The retail quarter merged with the heritage quarter, the commercial quarter fed into the civic quarter beyond.
The strong open street theme and public realm strategy that emerged enabled much greater pedestrian permeability through the Town Centre, unlocking views and routes which had previously been blocked.
The project is currently on hold whilst the Local Authority review the impact of the proposals on the wider retail provision within the Stoke and Hanley area.
Download Stoke Town Centre case study
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